We are committed to produce an out of home currency which will contribute to building the credibility and stature of the Out of Home (OOH) industry.

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About

Welcome to the Out of Home Measurement Council South Africa Website

The OMC (registered in early 2015) has been formalised based on international best practice and is representative of key OOH media owners.

Data and modeling

Technical Oversight

Quantum Software Provider

Our research and data partners

Methodology

The innovative methodology includes the combination of traffic flows, satellite images, and travel patterns to create a comprehensive traffic model, which when combined with the location of all media owner billboard panels, creates an accurate representation of OOH audiences.  These elements are modelled to create OOH ratings demonstrating reach, frequency, GRP’s, impacts, CPM and so on for Out of Home campaigns or single billboards.  Elements such as direction of traffic flow and visibility are taken into account as part of the model.

OOH Audience Research Launch Presentation

RESEARCH

NEWS

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CONTACT

The OMC’s vision is to produce consolidated, inclusive and representative research covering the key OOH areas.

TWITTER

Fieldwork

23.03.2017

The ROAD less travelled

Quantum OOH Planning Software Demo

Download: OMC Launch Presentation.pdf

FACEBOOK

News

24.05.2016

Sexy new tool, ROAD, set to revolutionise OOH planning

6.05.2016

Outdoor Measurement Council extends an invitation to all OOH media owners

19.02.2016

The Outdoor Measurement Council to launch much-awaited OOH roadside currency

30.10.2015

Outdoor Measurement Council updates stakeholders on audience research

23.05.2016

New audience measurement model for SA OOH (With Photos)

2.04.2015

Formalisation of Out of Home Measurement Council

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ABOUT

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Research

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18.01.2017

What's changed in OOH media planning? Everything. And nothing

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25.05.2016

Outdoor advertising in South Africa now has reliable measurement data

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